How to Create Landing Pages That Convert

How to Create Landing Pages That Convert


Landing pages are an essential part of any online marketing campaign. They are the pages you send your visitors to, with the primary goal of converting them into customers. To create landing pages that convert, you need to focus on a few key aspects. 

In this article, we will discuss the main characteristics of high-converting landing pages and how you can use them to improve your conversion rates.


What Is A Landing Page


In our previous articles, I've taught you how to create lead magnets. In this article, I will teach you how to create Landing Pages. Lead Magnets attract people to subscribe, and landing pages are what we create to collect their email addresses to receive our amazing incentives!


The Pin Funnel

  • Pinterest Pins - promotes our Lead Magnet/Incentive - Blog Post, Pop-up, or Product Page of our website.
  • Blog Post - reiterate that they can sign up to get the free training.
  • High Converting Page: The form where they put their email address to confirm they want to get their free incentive and to get on our list.

Elements of High Converting Landing Pages


  1. Clear Title - Know what we are getting when we subscribe
  2. FREE/INCENTIVE LISTED - Reiterate the cost and incentive! Use it in the button and the copy!
  3. Branded Image/PERSONALIZED
  4. Call To Action - Grab Your Copy/Get Your Free Download/Arrow to Draw Your Eye on where you want them to sign up.
  5. ONLY ONE ACTION - Do not add multiple options or many opportunities to click away. That is to SUBSCRIBE


Main Characteristics Of Landing Pages That Convert


The main goal of a landing page is to convert your visitors into subscribers. Converting your visitors to subscribers means creating an environment that only highlights your lead magnet and keeps visitors from leaving your landing page. So that subscribing to your email list seems like the only option available.


A Properly Designed Landing Page


  • Remove outbound links: Get rid of all the links and navigation bars on your page that would allow visitors to leave your landing page.
  • Craft an effective CTA: Make your call to action buttons more compelling by using actionable words like "Get It Free," "Download Now," or "Sign Me Up."
  • Include the CTA above the fold: Add a CTA section:
    • In the top half of your landing page 
    • And at the end of the page.
  • Embed a video: Studies show that embedding a video in your landing pages helps encourage your visitors to stay longer on your website.
  • Optimize for color psychology: The colors you use on your landing page and your CTA buttons also psychologically affect people. So choose the colors wisely to achieve better results.


Tools To Create High-converting Landing Pages


1. Lead Pages

2. Mail Chimp _ Free Email Management Program/Email Collecter

3. Aweber

4. Email Manager