Instagram Aesthetic | Instagram Feed Branding Strategy

With Instagram being the number one social media platform where people share and discover new places, products, and experiences, it is no surprise that Brands from emerging to major ones are getting into Instagram to boost their brand’s social awareness.

Brandwatch, which is a monitoring tool for social media, says that People engage with brands on Instagram 10 times more on Facebook, 54 times more than Pinterest, and 84 more times than twitter. Seventy-one percent of brands have accounts on Instagram because followership on Instagram leads to a 75 percent conversion.

With this said, having a strong and consistent Instagram presence builds brand awareness. It creates lasting relationships, which result in long-term organic growth. 

However, being on Instagram does not necessarily translate to that. Your brand needs to stand out, and a beautifully branded Instagram feed helps your brand to do just that!

Instagram Aesthetic 

As a business, a beautifully branded Instagram feed creates the impression that you care about the details.

Instagram Feed Branding Strategy

1. Instagram Puzzle Feed

Instagram Puzzle Feed

This one image - broken up into different posts – layout is not just visually aesthetic but is also good for telling a story. This instagram feed is also good in laying out information in trickles creating excitement for their followers - definitely a catchy feed that makes people stay for the next post - a great way to market!

2. The Bright and Airy Instagram Feed 

This light and airy feed definitely screams soft and feminine! This feed is popular to lifestyle brands and women bloggers. If you are in that brand category, this incredibly gorgeous feed trend is definitely one that converts! To achieve this look, fill your feeds with photos of light-colored background, muted colors and lots of natural light!

3. Colour Coordinated Instagram Feed 

In the sea of the uniformly-looking instagram accounts made up of perfect sunsets and meticulously arranged food shots, this instagram feed filled with images dominated by a single color. Color-coordinated instagram feeds screams creativity that could definitely catch anyone’s attention.

4. Color Block Instagram Feed Theme

In contrast to the bright and airy instagram feed, this colorful feed is vibrant which will send your audience a young and playful vibe! To achieve this look, feed your feed with colorful and color-filled photos!

5. FlatLay Instagram Feed Theme

Flatlay Instagram Theme seems to stay in the game when it comes to branding feed as this kind of theme is really helpful in showcasing a product.

Have you made up your mind of what theme you want to brand your Instagram feed is? Let me know in the comments below so I could pop up and say hi on your feed!